Value beyond the donation

We present the “Green Noble Club,” 

whose members are putting noblesse oblige into practice in our society.

Green Noble Club, composed of members who generously share and

sponsor to create a safe and beautiful world and a brighter future for children,

is a group of large supporters who are practicing the value of sharing more than

KRW 100 million by leading in the donation culture in our country along with the

70-year-long history of our foundation.

Our company SJ-Chem Co., Ltd. supports a portion of profits from the

life health brand, “Noah” to the Green Umbrella Child Foundation.

Value beyond the donation

We present the “Green Noble Club,” 

whose members are putting noblesse oblige into practice in our society.

Green Noble Club, composed of members who generously share and

sponsor to create a safe and beautiful world and a brighter future for children,

is a group of large supporters who are practicing the value of sharing more than

KRW 100 million by leading in the donation culture in our country along with the

70-year-long history of our foundation.


Our company SJ-Chem Co., Ltd. supports a portion of profits from the

life health brand, “Noah” to the Green Umbrella Child Foundation.

Bae Dong-su, CEO of SJ-Chem Co., Ltd. 
joins the “Noble Club,” 
the Green Umbrella Child Foundation

Bae Dong-su, CEO of SJ-Chem Co., Ltd. joined the “Noble Club,” a gathering of 100 million donors of the Green Umbrella Child Foundation, on February 4.

The Green Umbrella Child Foundation was established in 1948 and focused on relief projects for orphans from the Korean War. Since then, as a representative organization aiming at child protection, the Green Umbrella Child Foundation has been conducting a range of child welfare projects at home and abroad, such as child welfare projects, advocacy, fundraising projects, and research studies. On the other hand, those who donate more than KRW 100 million to the Green Umbrella Child Foundation to support dreams and future of children can join the Green Noble Club. For the sponsors, a sponsorship dedication ceremony is held and they are entitled to participate in various club activities. Current members of the Green Noble Club include many celebrities such as Song Il-guk, Kim Yoo-jung, BTS, and Changmin.

SJ-Chem Co., Ltd. is conducting diverse environmentally-conscious projects such as water treatment and special treatment agents, and it recently launched a mask brand, Noha+.

In the name of Noah+, SJ-Chem has a long history of sponsoring and donating masks to multiple places such as churches and children's foundations. As a company listed on KONEX, it symbolizes the company concepts such as “purify,” “make clean,” and “reliable,” consequently having a good influences over the society.


Bae Dong-su, CEO of SJ-Chem mentioned, “we are aware of the importance of water and nature, and nature guarantees the future of humanity enabling us to dream of the future. Children are our future, and we fully understand how important it is to help children in our society. It is my belief that it is meaningful to be able to cooperate with the Green Umbrella Child Foundation. By joining the Green Noble Club, I will do my best to promote the preciousness of the environment as a company with social responsibility and share activities to make a world where children are happy."

Bae Dong-su has been engaged in the business of recycling discarded plastics and manufacturing and selling agents used to purify water to pay attention to “indispensable duties for the world.” He manifested active intention for participation in sharing activities because he regards them as “an indispensable duty for the world.” 

The business model of Bae Dong-su consists of three key points. First, “an indispensable duty for the world,” as mentioned before, second, “a way different from what others do,” third, “a long-lasting project.” In light of this motto, he has evidently shown that his business can never be separable from caring for “the environment.”

Sharing and donation has been part of his identity. He has been constantly donating a considerable amount to WESTART, an utterly domestic NGO organization that supports underprivileged children.

This naturally leads SJ-Chem to the path of growth. Based on the Iksan Factory, which served as the the base, the company expanded its scope to a region-level corporation in Chungcheong-do, and signed an investment MOU with Chungnam and Gongju City. Moreover, SJ-Chem invested KRW 17.6 billion in Gongju Tancheon Industrial Complex for two years to build a factory equipped with production facilities. This way, SJ-Chem is taking a big leap to grow into an established company.

Furthermore, SJ-Chem clarified that the company would continue to carry out sponsorship and donation activities through the Green Umbrella Child Foundation as well as many other institutions. In addition, SJ-Chem hopes to return the favorable feedback regarding the Noah + mask from customers through a better quality and trustworthy commitment.


 [Source: JoongAng Ilbo] Bae Dong-su, CEO of SJ-Chem joins “the Green Noble Club” of the Green Umbrella Child Foundation.

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